Traci delights in all things efficient. She especially loves when humans work together to do something awesome. Her eagerness for understanding collective behavior led her to complete a master’s degree in sociology from Western Michigan University. Her research background adds serious muscle to our marketing department and her love for efficiency keeps our budget balanced, our proposals polished and our festivities flourishing. When she she’s not hanging out in the Command Center at the World Headquarters of Awesome, you can find Traci tinkering on the piano, sharing her passion for social justice with college students, and chillin’ with her husband and three seriously adorable kids.