City Place

Branding & Website

Branding / brand standards / brand & marketing collateral / website

Working with Parris Communications and Block Real Estate Services, we were charged with developing the visual brand, collateral and website for CityPlace, a new modern mixed-use development in Overland Park, Kansas. The logo is a reference to the intersecting streets and communities that exist within a space, emphasizing the three main facets of the area: living, working, and shopping. With the installation of Google Fiber and the overall feeling of being part of a connected community within CityPlace, the brand voice was made clear. ________________________________________________________________________________________ ________________________________________________________________________________________  

REACTOR took a concept for a live | work | play community that did not yet exist in physical form, and created a captivating brand image. Suddenly, prospective tenants and residents had a clear vision for the real estate development’s sense of quality, energy and connectivity. In addition to their brilliant talent and creativity, members of the REACTOR team are excellent communicators, and kept us apprised with status updates every step of the way.