Commerce Bank

“Coffee on Us” for Business Owners

credit cards / affinity cards / direct mail campaign
WINNER | Graphics
Gold Award for BEST OF SHOW
2015 KCDMA Ambit Awards

Commerce Bank was looking to re-engage with low-activity or inactive business credit card holders with a unique direct mail campaign. We developed the “Coffee on Us” concept based on the support Commerce Bank offers to local businesses and the rewards for using their Business Credit Card. The mailer was enclosed in a soft-touch envelope and included a personalized greeting to emphasize the personal relationship Commerce Bank provides its customers. Attached to the mailer was a removable coffee sleeve with the bank logo, giving the mailer texture and weight when held. To top it off, the mailer was varnished with coffee scent to immediately trigger a coffee-shop atmosphere. _______________________________________________________________________ _______________________________________________________________________

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