KVC Gala 2017 Invitation, “Gala at the Station”
Print is still alive and well thanks to our partnership with KVC Health Systems. For a seventh year, we worked with KVC to develop a tactile and engaging invitation for the nonprofit's annual gala. With 2017's event a change in venue to Kansas City's Union Station marked a turning point in the design direction as well. Elegant blue and bright gold brought an air of grandeur to the newly named Gala at the Station.
The simplistic design was inspired directly from Union Station's history and art deco architecture. Premium textured paper combined with foil stamp and metallic ink accents is a markedly different look to past years and allude to the elegance of the event. The invitation had an incredible response rate of 41%. The Gala was a huge success and raised $225,000 for the organization, allowing KVC to serve more families and children this year in the Kansas City and surrounding areas.
Since starting our partnership with KVC in 2010, the Gala invitation is always one of our favorite projects to work on throughout the year. Not only does it allow us to flex our creative muscles with innovative design and print processes, but it’s also for a great cause that’s just as rewarding as it is inspiring.