Mutual Musicians Foundation International
Centennial Brand Development
nonprofit / branding / collateral / event marketing / website
To celebrate the 100-year anniversary of Local 627 African-American Musicians Union coming up in 2017, we worked with the Mutual Musicians Foundation International (MMFI) to create an energetic brand specifically for the anniversary events. Inspiration for the brand came from a treble clef neon sign that once hung outside the MMFI building, marking it as a hub for Kansas City jazz. Using this colorful new brand, we developed a full marketing campaign for the 2015 Art of Kansas City Swing Jazz Festival. This campaign included both print and digital materials to promote the festival and highlight the rich history of jazz in KC.