Design | Marketing | Dimensional Mail
SystemAir, headquartered in Lenexa, Kansas, manufactures and markets high-quality ventilation products. Our team was tasked with helping them market the release of a new line of products to their customers in a remarkable and unique way.
In the ventilation industry, SystemAir has always been a pioneer and innovator – and the radon fan field in particular. Over the years, however, more competitors began to release similar products capitalizing on SystemAir’s technology. With their new line of products, however, SystemAir wanted to take a big step forward not only in innovation, but marketing their impressive history and continued relevance in the industry. They wanted grab the direct attention of radon mitigators, the people in the field installing radon fans, and a relatively untapped marketing resource.
To accomplish this, we created a remarkable direct mail piece to help them launch one of their newest pieces of technology, a malleable yet sturdy vent coupler that’s completely silent as the fan works. The package uses a modern color palette and simplistic design to explain the product features and help it stand out amongst competitors. REACTOR was thrilled to help this company take charge of their messaging and marketing to build upon their already successful brand.