Town & Country Bank

Rebrand

logo design / collateral / advertising campaigns / direct mail campaign / sales approach

Town & Country Bank, a community bank with locations across Southern Missouri, needed to modernize their brand to better reflect their progressive nature and growth across multiple generations, as well as to compete with other local banks. We began with in-depth research on their audience and competition to help us craft new brand messaging and revitalize the T&C logo look and feel. Following the rebrand, we worked with T&C to develop a new sales approach, executing advertising and direct marketing campaigns that reflected their pride as a true community bank that cares about the people they serve. _______________________________________________________________ _______________________________________________________________