April 14, 2015 | Awesome

Pantone’s First Character-Branded Color: Minion Yellow

It’s been three years since Pantone released a new color, and this time they partnered with Universal Studios and Illumination to create the perfect color, Minion Yellow. The new hue honoring Minions is fun, mischievous, playful and whimsical. The best part of the process is the co-branding effort between Pantone, Universal and Illumination Entertainment to bring the color to life. To read more on how Minion Yellow came to be, check out the full article.