May 26, 2015 | Advice

Spring “Brand” Cleaning

Four quick tips to get you started!

We know spring is almost over, but it’s never too late to do a little spring “brand” cleaning! REACTOR has come up with a few quick tips to help you cleanse your brand…



To make it easy, divide your brand into print and digital. Make sure all of your print collateral is updated; consistency is key! Also, make sure to update all of your digital collateral, look at your analytics and apply them to your current strategies, and freshen up your editorial calendar.



What are your long-term strategic initiatives? Take a moment to look back and see what objectives you set for your brand. Determine if you have satisfied these objectives, and if not, how you can achieve them in the future. Does your brand need a complete makeover or just a face-lift? A quick refresh can keep your brand direction on course and ensure good return on investment!



Make sure all of you materials are organized! Put your brand standards in order. Renovate your brand style guide and if you don’t have one, make one! Brand style guides clean up brand image and make sure all usage is consistent.



Keep moving forward! Set some new goals for your brand and make sure they are measurable and realistic. It’s important to be able to track your progress and have a benchmark for comparison. We hope our quick tips were helpful and wish you luck as you embark on your spring “brand” cleaning!