Berkley Riverfront

Brand Development

Branding | Logo Design | Press Kit | Brand Launch

Berkley Riverfront is an historic park where downtown Kansas City meets the Missouri River. For years the riverfront has been little visited despite it's natural beauty and gorgeous views of the city. Along with Venice Communications, we worked with the Port Authority of Kansas City (PortKC) to rebrand the park and promote the burgeoning development of the riverfront as a must-see Kansas City destination.

Press kits were sent to local media and city officials, and a launch event was held downtown to announce the new brand and future development. It has proven incredible success for the revitalization project. The announcement received wide coverage by local television news outlets, and reached a large audience online thanks to features in the Kansas City Star and The Kansas City Business Journal. Three major developments have already begun breaking ground on site, and a proposed extension of the KC Streetcar to the riverfront is in the works.