816-841-3682
1817 Grand, Kansas City, MO 64108
Mutual Musicians Foundation International
Centennial Brand Development
nonprofit / branding / collateral / event marketing / website
To celebrate the 100-year anniversary of Local 627 African-American Musicians Union coming up in 2017, we worked with the Mutual Musicians Foundation International (MMFI) to create an energetic brand specifically for the anniversary events. Inspiration for the brand came from a treble clef neon sign that once hung outside the MMFI building, marking it as a hub for Kansas City jazz. Using this colorful new brand, we developed a full marketing campaign for the 2015 Art of Kansas City Swing Jazz Festival. This campaign included both print and digital materials to promote the festival and highlight the rich history of jazz in KC.
“The value that the project contributed to MMFI is substantial in that it gave a professional, modern look to our organization, which has historically relied on inconsistent marketing materials from various volunteers and groups. The new identity that REACTOR developed will provide a solid foundation and will be instrumental in inspiring new audiences to discover MMFI.”
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Our very own Clifton Alexander was recently awarded the Bob Stone Direct Marketer of the Year Award from the Kansas City Direct Marketing Association. Receiving this award was a huge honor to Clifton who has been involved with Kansas City's Data-Driven Marketers - KCDMA for over 10 years. Clifton was President in 2018-19 and has been on the board since 2013. The recipient of the award embodies the best of the Kansas City marketing community and we are so proud of our fearless leader for receiving this honor. The hard work, dedication to the community and desire to grow and mentor marketers in the region made Clifton a no-brainer for this. Congratulations to Clifton and thank you to KCDMA for such a huge honor!
