nonprofit / branding / signage / collateral / publication / digital graphics
The National Charter Schools Conference, held in a different city each year, gathers educators, school leaders and proponents and is the largest gathering of school professionals in the country. After a nationwide search in 2012, the National Alliance for Public Charter Schools hired REACTOR to revamp the branding and marketing materials for its National Charter Schools Conference (NCSC). We created a core brand for the conference that could be updated yearly with a new look and feel based on the conference’s location.
Conference materials include: sponsorship solicitation and recognition materials, 130-page full-color program book, invitations and registration mailer, PowerPoint templates for speakers, general session keynote graphics and presentation, website graphics, social media, advertising, infographics and hundreds of informational signs placed throughout the convention center.