Perfect Square Biscuits

Renaming and Brand Development

branding / packaging / website / advertising

The founder of Perfect Square Biscuits had a vision of creating a better biscuit made with high quality ingredients for consumers looking for a convenient option in the frozen biscuit aisle. These frozen biscuits were inspired by homemade meals from the founder’s grandmothers and the design was motivated by evoking those feelings of rich, home-cooked comfort food. We worked with Perfect Square to create a brand from scratch (pun intended). Together, we went through the process of naming, creating a visual brand and brand voice that laid the foundation for a brand that was unique and meaningful to the inspiration behind its creation.