After keeping a low profile for most of its 40 years, SFS launched a two-phase campaign to publicly celebrate the 40th anniversary of the company. Phase one included an impressive announcement to promote the company’s distinguished and award-winning capabilities. Premium paper and processes gave the announcement a high-end, tactile look and feel. Phase two involved developing the invitation for their anniversary party to celebrate the firm’s light-hearted, low-ego culture. To compliment the event’s location at Boulevard Brewery, the invitation consisted of four drink coasters with unfinished jokes—encouraging guests to interact with each other and the company on social media. The coasters were made from ultra-thick, luxurious cotton coaster paper with letterpressed color and a blind deboss with a wraparound belly band. ________________________________________________________________________________________ ________________________________________________________________________________________