direct mail campaign / marketing collateral / event marketing
The Kansas City Young Presidents Organization (YPO) is an exclusive organization for CEOs and business owners under 50. We worked with YPO to secure member attendance at their annual lecture series with an exclusive for-members-only notebook for the event. Using the theme “Life as a Team Sport,” we customized a leather journal jacket and notebook, complete with tabbed dividers for each scheduled event and lined paper for dedicated note takers. The journal was produced with high-quality materials so that YPO members would take pride in carrying their journal throughout the course of the year and bring it along to every event in the “Life as a Team Sport” series. _____________________________________________________________________________ ________________________________________________________________________ _____________________________________________________________